Type: Art Print
Artist: Leonetto Cappiello
Frame: Contemporary Black Frame and White Mat
Size: 28 1/2" x 35 1/2"
Usually ships in 10 to 12 business days. Allow up to five additional days for framing.
This fine art reproduction has a vivid and sharp appearance because of its high-quality printing. It is produced on medium weight cover stock and is coated with a silken finish that protects the inks and creates an elegant look.
Leonetto Cappiello (1875-1942) was an Italian poster art designer who lived in Paris. He started his career as and caricaturist and made his name during the poster boom period in the early 20th century, with designs markedly different from a premier poster artist Jules Chéret. His first poster, for the newspaper Frou-Frou, was made in 1899. He is often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly. He was the first poster artist to use bold figures popping out of black backgrounds. Cappiello had no formal training in art. His first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence.